Rebuilding Trust Post-Covid
At the core of every business, there has to be some level of trust. Consumers must trust in the value of the product and quality of service. Employees must trust that they are respected and treated fairly.
COVID-19 has damaged the most fundamental type of trust. People do not trust that they are safe. Every country, city, and business in the world can claim to be open, but if people don’t feel safe leaving their homes, they won’t.
Both consumer spending and the number of businesses open decreased before stay-at-home orders and forced business closures. Some states have recently begun loosening restrictions in an effort to kickstart the economy. Despite this, averages of economic indicators have not yet seen a significant uptick vs. states that remain closed.1
Government orders alone did not shut down the economy and they will not be the sole factor in restarting it. People have put their safety into their own hands by electing to stay at home as much as possible.
So, how can institutions -- universities, gyms, restaurants, and retail shops -- begin to rebuild trust?
Using Occupancy Data to Make People Feel Safe
A physical space isn’t inherently unsafe. Concerns about safety begin if:
- There are too many people in a space.
- People are being irresponsible -- not wearing masks, following social distancing protocols, etc.
- The institution is perceived as not proactively addressing safety or spatial concerns.
Occupancy data can actively address these concerns and work towards making people feel safe again.
Display Real-Time Occupancy Data
People are worried about going to crowded places. Naturally, showing how many people are in a space is useful.
If you knew there were 100 people gathered in one building would you feel comfortable going? What about if there were only 10?
Empower people with the knowledge to make an educated decision. Transparency breeds trust.
Proactively Monitoring space
Many businesses have taken steps to create a safer environment. One such example is setting occupancy limits. Yet for larger spaces, knowing the number of people present is more difficult.
Occuspace provides access to real-time and historical occupancy data, allowing businesses to intelligently monitor their space, regardless of size. Take relevant action based on how people actually use your space.
Get alerted if your space is over a target capacity.
Learn from past trends to better anticipate and prepare for busy times.
What is Occuspace?
Occuspace anonymously counts the number of people in a space in real-time. Before COVID-19, we helped university students navigate crowded campuses at places like UC San Diego and McGill University.
Now, we are helping people and businesses phase back into a sense of normalcy.
Display real-time data, alert staff if a space is too busy, and identify trends to better prepare for traffic flows.
Utilizing real-time occupancy data is not an end-all be-all fix, but safety and trust will not be passively rebuilt. With Occuspace, businesses can take action to make their spaces safer, a crucial step in rebuilding the trust which COVID-19 has damaged.